Many of the sites we build and develop are constructed created in WordPress with original themes that we construct. A site built with WordPress gives you many advantages.
Content Syndication: Your WordPress website can be connected to your social network profiles, such as, Facebook, Twitter, LinkedIn and Tumblr. Once connected, things that you post on your website can instantly appear your social networks. WordPress will automatically send your post to your social networks along with; the title of your post, a blurb from your text, a copy of your featured image, and, a link back to your website post. This allow your content to appear in multiple places, just by making one post. The links this creates back to your website means that as more people see your content, they can click through to your website. This not allow increases potential traffic to your site, in increases what search engines call ‘link popularity.’ That’s because search engines crawlers search the web to follow links and where they lead. The more links that lead to your website, the more viable you site appears to the search engines, and the more likely your site will rank in search engine responses.
If you are modifying content on your WordPress site, you might find these tutorials helpful: Learn.WordPress.org/tutorials/ .